Effective Strategies in Generating Leads Within Your Home Business Blueprint

When it comes to online business the most important thing is to get every visitor who comes to your site deliberately or accidentally to be interested enough to want to do business with you. This is, after all, the point of online marketing. Different businesses have different strategies to generate interest or leads. There are some who swear that the best leads are the ones who interact with you via social media so they advertise on Facebook, but there is no ultimate home business blueprint, no one way of getting it right. When developing your home business blueprint, there are things that are essential in generating leads for online business that you can follow. Here’s a list of the different methods that online marketers can follow to generate lead.

1. Create a Website

This is a no brainer. How else can you call your business an online business or talk about online marketing if you don’t have a destination website? Having a website is essential, all other methods should essentially bolster or direct people to this website. The website is your store, other methods like Facebook, Twitter, blogging or Instagrams should be regarded as the fliers that introduce people to your business or your product, your website is the place where all the information and ultimately, business transactions are supposed to take place. Your website is your core foundation of the home business blueprint. This means you need to work at the content in your website and present the content in such a way that it appeals to the readers.

2. Create Special Offers

People love free things but they appreciate free things that are useful to them. The easiest free gift you can give to a customer is a free download. Your home business blueprint can start moving along when you create a little bit of a buzz. By having people take advantage of free offers you create a chance for them to give you their contact details. The other advantage is that you are sure that the people you contact are interested in some way in what you have to offer. Create a form for visitors to your site to fill out, make it short and simple and make sure that you get their consent for you to send them any further information other than what they’ve just downloaded. Make sure that your free download ends up leading them somewhere else. Don’t reveal all your cards during the first round; create a platform for further communication between you and potential clients-this is a good start to your home business blueprint.

3. Use targeted ads to drive traffic to your site

There are various online services that offer opportunities to target specific audiences like Facebook or Google Ads. When people sign up for social media sites and create accounts with Google they are often asked to list their interests. You can use that to your advantage. Make sure you know and understand how to use these opportunities.

4. Create relevant content for your target audience

Tailor your content carefully to attract the audience that you want. Tailoring great content starts from how you write on your website to the free downloads you offer. You could also create newsletters to keep your leads informed. With any home business blueprint, make sure that you communicate your message clearly and that your passion comes through in your writing. Sometimes it takes a while to convert a sales lead into an actual customer because they might need information or they might require some kind of assurance that you know what you are talking about. Be the expert that can answer questions before they even formulate in your sales lead’s mind. If you come off sounding like an expert, your sales leads might turn to be your best advertisers if they quote you or refer people to your site for information.

5. Create multi-channel content

This step is where you really escalate your home business blueprint. Some people might not like reading all that much or they might like visual aids instead of endless paragraphs. Make sure that you cater for different needs. People access information in different ways on the Internet. Some rely on social media, which would require you to create short but engaging messages; some would like to get the in-depth information a newsletter would allow you to create, others blogs whilst others are best reached via video. It is better to create content that translates across all mediums. This means that you will have to create videos, use infographics or host webinars.

6. Use social media

I do not care who you are, but anyone that has developed and uses a home business blueprint, uses some sort of social media. If you don’t, you either have enough cash in the bank already, or you’re about to go broke because no one knows who you are. Social platforms have become the most effective means of getting information through and getting an immediate response. When you set up social media pages make sure that you keep them updated and that you engage with people who leave comments. This shows that you care about your business and it helps create relationships.

7. Participate in online chats

Getting online friend, or “followers” does not happen overnight. Just like a lot of the things within your home business blueprint, it takes hours, days and months of being online, connected to the right people on Twitter through whose following you might chance upon leads. Participate in Twitter chats that are relevant to your business. One you get those likes and followers work at building relationships and eventually wok at converting our Twitter friends to actual clients.

8. Join groups and forums

Again, social media platforms like Facebook enable people to create groups. Find groups that are relevant to your business and join. Make sure that the groups you join are active, that there are no dead silences that last for months; otherwise you might end up being the lone poster who annoys everybody else. It is easy to go unnoticed in groups but to make sure that people know you are there; you need to engage. Be personable… this is what makes your home business blueprint fun. Ask questions, wish someone a happy birthday, have conversations.

9. Form partnerships with others to cross promote

Find someone who has worked as hard as you have to build a network and find ways to collaborate. The best collaborations are with people whose business would enhance yours and vice versa. You might collaborate on a webinar to communicate what you are an expert in and they might do the same for you. The internet is a very big world, there is no home business blueprint for success. It is easy to get lost in the world wide web or to simply exist with no one ever seeing you, if it takes latching on to someone to be noticed, then latch on.

Running Opportunities When Business Traveling | jacquilinicollins.ga

If you are a die-hard runner, then you may have had a difficult time traveling for business because you have felt that it took you away from your running routine.

Of course, an airline flight early one morning when you usually would run during that time segment will interrupt your running schedule that day. But you do not have to let all travel days turn into days of no running. No, there are many opportunities to run when traveling, if you take some time to think about. And here are some ideas for running when traveling.

Time Idea #1 – Get up early so that you can go for a run from and back to your hotel before your business day starts. You may have to excuse yourself from your clients or business colleagues a little early the evening before that morning, so that you can go to sleep in your hotel room early enough to get a good night of sleep before you awake extra early the next morning. But excusing yourself a little early the previous evening can actually impress the people whom you tell — because they may assume that you are extra studious about your business project or are otherwise extremely disciplined, which can be an excellent impression to leave with them!

Time Idea #2 – Excuse yourself at the end of the business day from joining colleagues or clients for dinner or drinks, so that you can return to your hotel room early that evening and go for a run before retiring for the evening. If you do not want to tell your listeners the specifics of why you are excusing yourself, then you could make a vague reference to a family obligation. (Hey, running is part of your life, and you are part of your family, so running is a family obligation, if you think about it!)

Location Idea #1 – If you awake early or return at the end of the day to your hotel room early only to discover that there is lightning or other dangerous weather outside, one of your options is to run on a treadmill in the gym of your hotel. Although treadmill running is definitely not the same as road running, you can still get a very good workout while you are exercising most of the same muscles in essentially the same way.

Location Idea #2 – Another indoor option for inclement-weather conditions is repeatedly to run up the stairs of your hotel and to walk back down them. This will give you a type of hill training that you may find especially beneficial after you return home after your business trip.

Bottom line: Be creative when you travel. You can find opportunities to run while traveling on business!

EMR Pollution and The Business Traveller | jacquilinicollins.ga

An article about Electromagnetic Radiation (EMR) published in Townsend Letter, The Examiner of Alternative Medicine (November 2014) highlights the new environmental landscape we find ourselves and the insidious impact EMR is wreaking on health. The article serves as a reminder of a real and present danger of our time and the role EMR could play in the health picture of anyone facing illness. The article’s value lies in alerting us to a developing consensus in certain parts of the scientific community and our ability to read between the lines of what is known about this new landscape and where the trend is heading. This article hopes to draw your attention to the fact that there are certain workers in the general populace who are more vulnerable to the effects of EMR than others. In this instance I am referring to business travellers and anyone who has global travel as part of their job description.

In the latter part of the twentieth century we began a large-scale experiment by making use of artificial electromagnetic radiation waves to drive technology and industry which gave us some very nifty advantages. The upside has been the accelerating rate of globalisation of the world and the world economies. The downside is that we have become more out of touch with our innate health supporting environment. As the world has globalised it mobilised; Technology is an enabler of a mobile world and EMR is a necessary feature. The Industrial Revolution of the eighteenth and nineteenth centuries saw our society transform from an agrarian one to an industrial one. Now we have transformed from an industrial society to a technologically driven society with some not so desirable consequences. Artificial EMR waves we use in daily life to power our gadgets and connect globally are disruptive to human health because they severe our link to the natural geomagnetic wave profile that has nourished Man from time immemorial.

The article goes on to describe the author’s health challenge with Lyme’s disease and the role EMR played in it. It is the research material quoted in the article,which is of more interest to us in terms of what it says about the risks of EMR pollution to business travellers. The most detailed research quoted was the BioInitiative Report compiled by scientists and researchers of ten nations. It notes thousands of studies which demonstrate the damaging effects of EMR from cell phone radiation and other sources. It is damning because it shows the depth of the problem across various fields of study.

Digging into the details of some of the other research used we find a quote from the late Dr Professor Neil Cherry a pioneer in environmental health who said, “EMR confuses and damages the cells signalling system, which produces symptoms such as headaches, concentration difficulties, memory loss, dizziness and nausea, and long-term diseases such as Alzheimer’s dementia, brain tumours and depression.”

In a quote from an interview published in 2009 with Dr Thomas Rau of the renowned Paracelsus clinic in Switzerland he says ” … cultures of normal human endogenous bacterial cultures grow much less when exposed to EMR”. Rau’s comments are a reflection that our immunity is compromised in the presence of EMR. Herein lies the problem. EMR messes with immunity which has harmful effects on long-term health.

The article also quotes a Lynn Quiring (RPh, CCN, NMD) paper titled “The Cell Phone Poisoning of America.” In it Lynn cites over 66 scientific references proving the relationship between prolonged EMR exposure and a host of health conditions including hormonal imbalances, low sperm count, immune system disorders, memory loss and sleep disorders.

Not only are we changing the environment externally, but its influence on our internal environment is what is most worrying. Our ability to control and determine our internal environment is our ability to maintain health. It is our first line of defence against stress and the challenges we face on a daily basis.

Business travellers have many challenging scenarios to negotiate in pursuit of a successful business trip. They can include anything from the geopolitical nature of the world, the weather, industrial action, personal security while on the road and more. The constant shift in any of these variables is enough to cause stress, especially when you can’t control them. For the most part we brush them off and get on with the business in hand however, being able to do this is reliant on our stress coping mechanism. Yet here we have evidence that one of the tools that enables our functionality in the global economy is the very thing which is eroding our much-needed resilience. If this seems a bit too far-fetched take a look at the following Infographic from PC Housing – Mobile Dependence.

Where is this heading? To zero in on what one kind of future scenario could look like we only have to look at a group of people who are now being diagnosed as Electro-sensitive. Electro-Sensitives cannot be in close proximity of or endure long periods of time in the vicinity of EMR or gadgets using them. Electro-Sensitivity and Electro-Smog have entered the popular lexicon. In the face of EMR ruling our airwaves and environments our immunity is taking a battering. When you put this in perspective with figures from the American Autoimmune Related Disease Association (AARDA) you get a sense of where the trend is headed and how EMR is a factor we should reckon with. See their document “A Briefing Report on Autoimmune Disease and AARDA: Past, Present and Future”. To get an even more specific take on how stress is affecting Business Travel see the industry specific white paper by AirPlus called “Traveller Productivity: How to tailor your travel policy to improve traveller performance.”

How is this affecting the global economy now? It is serious enough to get a mention at the open forum at the World Economic Forum in 2011 in a talk titled Burnout – The Latest Fashion? While the talk didn’t directly mention EMR as a causative factor its role as an enabler of efficiency in the workspace makes it a contributing factor.

The Business Travel industry and business travellers need to lighten the stress of business travel for the sake of all involved. The Carlson Wagonlit metric the Travel Stress Index (TSi) puts the hidden cost of business travel at over $600 per trip. For companies with large mobile workforces making multiple trips a year that is a big financial incentive. Mitigating costs takes a combined approach, which involves acknowledging the environment we find ourselves working and living in and a sense of individual responsibility towards our health that supports health and therefore productivity.

References

BioInitiative Report: A Rationale for a Biologically-based Public Exposure Standard for Electromagnetic Radiation, December 31, 2012.

Cherry N. Evidence that Electromagnetic Radiation is Genotoxic: The implications for the epidemiology of cancer and cardiac, neurological and reproductive effects. Neil Cherry, Extended from a paper to the conference on Possible health effects on health of radiofrequency electromagnetic fields European Parliament, Brussels, 2 March 2001.

Rau T. Transcript interview with Dr Thomas M. Rau of the Swiss Paracelsus Clinic – online article, accessed – 01/11/2014.

Quiring L. The cell phone poisoning of America [online article] 2008, accessed 01/11/2014.